Why Are Millennials So Into Astrology?


If you’ve been on social media at all in the past few years, there’s a good chance you’ve seen at least one of your friends posts about their daily horoscope or which zodiac sign is most compatible with their own. While this might seem like a harmless bit of fun, for many millennials, astrology has become a way of life. In fact, a recent study found that nearly half of millennials say they believe in astrology, and a full third say it affects their daily decisions. So, what is it about astrology that has millennials so enthralled? Let’s take a look.

The Power of Nostalgia

For many millennials, astrology harkens back to a simpler time; a time before cell phones and social media and constant stress about the future. In a world that can often feel chaotic and unpredictable, astrology offers a sense of order and control. It’s no wonder then that so many millennials are drawn to it.

A Sense of connection

In today’s world, we are more connected than ever before but often feel more isolated than ever before. Social media has made it easy to stay in touch with our friends and family members, but studies have shown that it can also lead to feelings of loneliness and isolation. Astrology provides millennials with a sense of connection to something larger; something that can help us understand ourselves and our place in the world. When we read our horoscope or learn about our compatibility with another sign, we feel like we belong to something; that we are not alone in our thoughts and experiences.

A Need for Meaning

As mentioned earlier, studies have shown that millennials are feeling increasingly stressed about the future. With student loan debt at an all-time high and jobs becoming increasingly scarce, it’s no wonder we’re feeling anxious about what lies ahead. Astrology provides us with a much-needed sense of meaning; it helps us understand why we’re feeling certain ways and how we can make the best decisions for our future.


There’s no doubt that astrology has become more popular in recent years, particularly among millennials. And while some people might write it off as nothing more than entertainment, for many of us, astrology offers something much deeper; a way to connect with ourselves and the world around us. Whether you’re a skeptic or a believer, there’s no denying that astrology has something special to offer everyone who comes into contact with it.

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March 2023